The website People Style Watch shared a ‘Behind The Scenes’ video of the H&M Campaign with Lana Del Rey. We can see some parts of the shooting of the Blue Velvet video :

Lana Del Rey recently shot a highly anticipated video for H&M’s fall campaign and while it’s not out until Sept. 20, PEOPLE has a first look at what went down on set. And yes, it’s as dramatic, intriguing and unique as you’d expect a collaboration between the retro starlet and H&M to be.

Instead of shooting a traditional commercial, H&M decided to create a full-length music video for the ad — even having Del Rey record a cover of the classic tune “Blue Velvet.” It has a definite L.A. film noir quality about it, which immediately drew us in and perfectly plays off the singer’s moody, vintage Hollywood image.