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Summertime Sadness” was released later today (07/20) and is getting a lot of attention of the Press, so we decided to do a collection post with the reviews of the most important and diferent critics.

‘Summertime Sadness’ tells the super true sad love story of two lesbian lovers ending their own lives.” – The Huffington Post

Thanks to an array of flashbacks and flash-forwards we see their past happy romance transform into a full-on tragedy (let’s just say it has a very Romeo and Juliet type feel to it).” – Hollywood.com

‘Summertime Sadness’ has a weathered, film-like look that recalls the singer and songwriter’s breakout “Video Games” video. More provocative, though, is the hint of romance-gone-sour between Del Rey and the character played by actress Jaime King” – Spin

In the song, Del Rey vows, ‘I think I’ll miss you forever / like the stars miss the sun in the morning skies.’ But as now seen in its music video these feelings of longing lead to tragedy.” – Idolator

This time around, however, LDR’s got a suicidal girlfriend played by model Jamie King and there’s a cameo by St. Bernard. There’s a lot of smoke and falling and floating and gowns and vague Ophelia-esque imagery and it was directed by Kyle Newman (King’s husband) and Spencer Susser.” – PaperMag

The final sixty seconds of the video features both the grief stricken lovers falling in slow motion off of a bridge, suicidal after realizing the irreparability of their relationship.” – Billboard

Eventually, the pair, in a tragedy worthy of ‘Romeo and Juliet’ and ‘Wuthering Heights’ for the digital age, reunite. It’s a haunting visual in more ways than one, and absolutely one worth watching more than once.” – Pop Crush

Lana Del Rey’s new video for the luxuriantly depressive Born To Die might actually be the most Lana Del Rey thing that ever happened.” – Stereogum

“The video is bittersweet, featuring footage of the viral singing sensation and her girlfriend during their happy days. It also shows how they kill themselves in a classic way by falling from a height.” – AceShowbiz

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