Earlier this year, Lana Del Rey signed a model contract with Next Model Management and seems that she will be the new face of H&M. According to a  source of New York Post gossip column Page Six, “She’s shooting an H&M campaign in New York.“.

Other famous people have posed for H&M, like Kylie Minogue, Madonna, Pamela Anderson,  David Beckham, Tim Roth and Gary Oldman.