At the MTV EMAs, Lana Del Rey revealed to Gaby Wilson that her next music video might be for ‘Cherry.’ In an earlier interview, Lana said she was deciding between a video for ‘Cherry’ or ‘Get Free.’
However, Lana explained that she talked to a few different directors about her ideas, but they didn’t like any of them. With that in mind, she has decided to take matters into her own hands and direct the video herself, for Cherry, with the help of her sister Chuck, “who is a great visual artist.”
She adds they were thinking of going back to her old days and doing their “hand-held, stuff in a hotel, or something.”
When asked about her rejected ideas, Lana revealed her idea for the song ‘Change’ was an “abstract, ‘Where The Wild Things Grow'” concept. She says in her mind, that song is a commentary on the nuclear tensions that have been rising, and wanted to incorporate more of that imagery, but people don’t want to see more of that.
MTV Europe Music Awards