Today Lana Del Rey released the official music video for ‘Candy Necklace’ featuring Jon Batiste, her neck single from her latest album ‘Did you know that there’s a tunnel under Ocean Blvd.’ It was directed by Rich Lee, who has previously directed music videos for ‘Love,’ ‘Lust for Life,’ ‘White Mustang,’ ‘Fuck it I Love You/The Greatest,’ and ‘Doin’ Time.’

Shot in black and white, the music video is almost 11 minutes in length. It’s self referential and features behind-the-scenes footage. The concept also references famous women in history, such as Marilyn Monroe and the Black Dahlia, as it appears to explore the idea of creating a character that is killed or otherwise by fame and Hollywood, but the behind the scenes footage and the video turning to colour at the end shows that the real her is still alive and breathing; that she escaped the story of the character she once portrayed herself to be, shedding the media criticism and industry constraints along with it. She broke the cycle and thrived with the happiness many never got to experience.

In the video, at 4:06, Lana says: “‘Cause the whole thing about the video was like why it was all supposed to be behind the scenes was because all these woman who like changed their names, changed their hair like me and stuff, it’s like they all fell into these different like snake holes, so the whole point is like how do you learn from that and not fall into your own thing.”

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