Lana Del Rey is be the face and voice of H&M this autumn. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin. A full-length film of Lana singing a cover of “Blue Velvet” was shot by director Johan Renck The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at hm.com from today 19th September, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.

Photoshoots > Inez & Vinoodh for H&M (Autumn Campaign)
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