Lana Del Rey spoke to Harper’s Bazaar about her upcoming album ‘Norman Fucking Rockwell’, which she revealed will have 13 tracks. She explained that it’s “like a mood album” with an organic, old-LA feel and “rock undertones”.
Harper’s BAZAAR: Your Gucci Guilty campaign with Jared Leto looks awesome. What was it like making that?
Lana Del Rey: It was really fun. We were shooting for five days in L.A. last year, and we got to shut down all the big locations. Alessandro wanted to shoot at the Hollywood Forever Cemetery, so we shutdown that big cemetery, which is really famous here, and we had a grocery store that we were filming in the next day, and then we went to the valley and shot in an old laundromat there.
It was kind of funny, because all these places that I would normally go to by myself, or with friends just to hang out, we were closing down and putting ostriches in and tigers. It was definitely a trip, and when I met Alessandro to talk about this concept of “Hollyweird” and he wanted these two people to be doing all these regular everyday things, but with their diamonds on and their Gucci jumpsuits on, I thought it was cute, for sure.
HB: You’ve been wearing Gucci for a while now on the red carpet.
LDR: When we were kids, [Gucci] just almost seemed like out-of-this-world glamorous. So, to be wearing stuff for them now is really such a cool little experience, especially because some of the stuff I wore for the Grammys was custom. Alessandro sent a few sketches over, and even for me it was very dramatic with the halo and stars everywhere. I was like, “Oh my gosh. I was don’t know if I can pull this off.”
It’s been really fun, going to the Met Gala with a headpiece on that weighed 25 pounds, and poking everyone’s eye out if I did all my turns. He’s definitely very much “more is more” on the red carpet, so it’s been funny to step into that world because I think, left to my own devices, I’m really creative, but I’m a little more quiet, so it’s been a fun collaboration.
HB: In addition to being involved with Gucci you also have an album coming out soon. Is there anything you can tease about it, or how it might be different from Lust for Life?
LDR: I am excited about this album. I finished it for the most part at the beginning of January, and I think it’s a little bit different from maybe the last two records in the way that I just don’t really have a plan for it. It sort of came about because I met Jack Antonoff last year up at the Clive Davis party before the Grammys and he said that we should get in the studio, and I told him I only had a few songs that I had already written.
If we hadn’t sat down, I don’t know if I would have planned to make an entire 13-track record. One thing I like about it is it has a really organic, I don’t want to say an acoustic feel, but it has a kind of old L.A.—a little bit of, I don’t want to say rock, but some of those rock undertones on the last songs on the record. It’s like a mood album. There’s not really any big bangers on it, it’s just day-in-the-life mood music, which is some of my favorite stuff to drive to and listen to.
Lana Del Rey recently spoke to i-D about working on the Gucci Guilty campaign alongside Courtney Love and Jared Leto, as well as her upcoming album ‘Norman Fucking Rockwell’.
How was shooting the campaign with Glen and Jared?
It was fun. I didn’t know what to expect or how much it would really look like a movie set – I grew up watching Jared and being on site with him was a trip. Also Glen was fantastic.
Did you feel like you were playing an archetypal LA character?
Yes! Even for me it was a lot. It felt very Lynchian, which is always fun to explore in Los Angeles in these dramatic settings like the Hollywood Forever Cemetery.
Why do you think Alessandro felt you encapsulated the fragrance?
He told me he felt like it was a scent for a woman who did whatever she wanted and I’m very much that person. I’m a little bit eclectic, a little different, and definitely on my own path, but at the same time I have a lot of feminine sensibilities and this particular fragrance is on the lighter side and a little bit younger because of that, so I think he thought I had the right spirit for it. Also he wanted to have a campaign that was centred around this concept of ‘Hollyweird,’ so I guess he thought I was just weird enough for it.
Lana Del Rey was spotted attending Hillsong Church on January 30. The following day she celebrated her friend’s birthday at the Pan-Asia TAO restaurant.
Candids > 2019 > Attending Hillsong Church in Los Angeles, California, USA (January 30)
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Candids > 2019 > Celebrating a friend’s birthday at TAO restaurant in Los Angeles, California, USA (January 31)
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Lana Del Rey attended an Elton John concert with some friends at the Staples Center on January 25. A few days later, on January 27, Lana was spotted out in Los Angeles.
Candids > 2019 > At the Elton John concert at the Staples Center in Los Angeles, California, USA (January 25)
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Lana Del Rey has been spotted out a few times this month. On January 17, she was seen giving a can of Pepsi to a homeless man after exiting a 7-Eleven.
On January 21, Lana attended her friend Sara’s 30th birthday celebrations which took place at Cha Cha Matcha before they moved over to the Chateau Marmont in the evening.
The following day, she was spotted leaving Hillsong Protestant church after a service.
Candids > 2019 > Giving drink to homeless man after leaving 7-Eleven in Los Angeles, California, USA (January 17)
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Candids > 2019 > Celebrating a friend’s birthday at Cha Cha Matcha and the Chateau Marmont in Los Angeles, California, USA (January 21)
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Candids > 2019 > Leaving Hillsong Church in Los Angeles, California, USA (January 22)
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