It seems that the rumours were true and Lana Del Rey is the new face of H&M. Below you can check the leaked picture where Lana is wearing a pale pink angora blend sweater as the new global face for H&M‘s “LA Noire” Fall/Winter 2012 collections. Sorry for the bad quality. Lana also performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19.

UPDATE: Anther photo leaked, this time with a better quality.
UPDATE 2: The first photo leaked in good quality, too now.

Photoshoots > 2012 > For H&M
x— 02 Pictures were added —x

Source: LanaDelReyWeb.com