Lana Del Rey recently spoke to i-D about working on the Gucci Guilty campaign alongside Courtney Love and Jared Leto, as well as her upcoming album ‘Norman Fucking Rockwell’.
How was shooting the campaign with Glen and Jared?
It was fun. I didn’t know what to expect or how much it would really look like a movie set – I grew up watching Jared and being on site with him was a trip. Also Glen was fantastic.
Did you feel like you were playing an archetypal LA character?
Yes! Even for me it was a lot. It felt very Lynchian, which is always fun to explore in Los Angeles in these dramatic settings like the Hollywood Forever Cemetery.
Why do you think Alessandro felt you encapsulated the fragrance?
He told me he felt like it was a scent for a woman who did whatever she wanted and I’m very much that person. I’m a little bit eclectic, a little different, and definitely on my own path, but at the same time I have a lot of feminine sensibilities and this particular fragrance is on the lighter side and a little bit younger because of that, so I think he thought I had the right spirit for it. Also he wanted to have a campaign that was centred around this concept of ‘Hollyweird,’ so I guess he thought I was just weird enough for it.