Lana Del Rey spoke to Harper’s Bazaar about her upcoming album ‘Norman Fucking Rockwell’, which she revealed will have 13 tracks. She explained that it’s “like a mood album” with an organic, old-LA feel and “rock undertones”.
Harper’s BAZAAR: Your Gucci Guilty campaign with Jared Leto looks awesome. What was it like making that?
Lana Del Rey: It was really fun. We were shooting for five days in L.A. last year, and we got to shut down all the big locations. Alessandro wanted to shoot at the Hollywood Forever Cemetery, so we shutdown that big cemetery, which is really famous here, and we had a grocery store that we were filming in the next day, and then we went to the valley and shot in an old laundromat there.It was kind of funny, because all these places that I would normally go to by myself, or with friends just to hang out, we were closing down and putting ostriches in and tigers. It was definitely a trip, and when I met Alessandro to talk about this concept of “Hollyweird” and he wanted these two people to be doing all these regular everyday things, but with their diamonds on and their Gucci jumpsuits on, I thought it was cute, for sure.
HB: You’ve been wearing Gucci for a while now on the red carpet.
LDR: When we were kids, [Gucci] just almost seemed like out-of-this-world glamorous. So, to be wearing stuff for them now is really such a cool little experience, especially because some of the stuff I wore for the Grammys was custom. Alessandro sent a few sketches over, and even for me it was very dramatic with the halo and stars everywhere. I was like, “Oh my gosh. I was don’t know if I can pull this off.”It’s been really fun, going to the Met Gala with a headpiece on that weighed 25 pounds, and poking everyone’s eye out if I did all my turns. He’s definitely very much “more is more” on the red carpet, so it’s been funny to step into that world because I think, left to my own devices, I’m really creative, but I’m a little more quiet, so it’s been a fun collaboration.
HB: In addition to being involved with Gucci you also have an album coming out soon. Is there anything you can tease about it, or how it might be different from Lust for Life?
LDR: I am excited about this album. I finished it for the most part at the beginning of January, and I think it’s a little bit different from maybe the last two records in the way that I just don’t really have a plan for it. It sort of came about because I met Jack Antonoff last year up at the Clive Davis party before the Grammys and he said that we should get in the studio, and I told him I only had a few songs that I had already written.If we hadn’t sat down, I don’t know if I would have planned to make an entire 13-track record. One thing I like about it is it has a really organic, I don’t want to say an acoustic feel, but it has a kind of old L.A.—a little bit of, I don’t want to say rock, but some of those rock undertones on the last songs on the record. It’s like a mood album. There’s not really any big bangers on it, it’s just day-in-the-life mood music, which is some of my favorite stuff to drive to and listen to.
Photoshoots > 2019 > For Gucci Guilty by Glen Luchford
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