Lana Del Rey is the new face of Gucci! She will be joining Jared Leto on the new campaign for the Gucci ‘Forever Guilty’ perfume, which will be out worldwide in January 2019. A party was thrown in celebration of the pair and creative director Alessandro Michele at Hollywood Forever Cemetery on November 2; a place Michele has drawn inspiration from countless times.
Courtney Love was also in attendance and she delivered a behind the scenes look on the guccibeauty Instagram account (watch here). Lana and Jared both wore Gucci designed by Michele to the 2018 Met Gala.
Public Appearances > 2018 > Gucci celebrate Lana Del Rey and Jared Leto as the 2019 faces of the Forever Guilty fragrance at the Hollywood Forever Cemetery in Los Angeles, California, USA (November 2)
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— Lana Del Rey (@LanaDelRey) November 2, 2018
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Introducing @lanadelrey as the new face of #ForeverGuilty, captured with @jaredleto who returns to star in the campaign for the Gucci Guilty fragrances. Celebrating the scents at a party in the Hollywood Forever Cemetery, Los Angeles #LanaDelRey wore a custom #gucci lurex dress with asymmetric pleated sleeves and skirt by #AlessandroMichele, and #JaredLeto wore a striped jacket and pants from #GucciCruise19. The new campaign directed by @_glen_luchford will launch in January. #GucciBeauty Watch scenes from the party captured by @courtneylove on @guccibeauty’s highlights.