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Lana Del Rey is the new face of Jaguar

Last month we reported that Lana Del Rey was in talks to front an advertising campaign for Jaguar. According to The Sun, Lana has signed “a six-figure deal with Jaguar to launch their amazing new F-Type“.

Adrian Hallmark, Jaguar’s global brand director, told to The Sun about the partnership between Lana and Jaguar:

“Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.”


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