Last month we reported that Lana Del Rey was in talks to front an advertising campaign for Jaguar. According to The Sun, Lana has signed “a six-figure deal with Jaguar to launch their amazing new F-Type“.
Adrian Hallmark, Jaguar’s global brand director, told to The Sun about the partnership between Lana and Jaguar:
“Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.”